About Irresistible Change®

Irresistible Change is a newsletter about organizational culture, transformation, and design, written for executives and leaders who are done with change initiatives that stall, get ignored, or quietly reverse the moment leadership looks away.

Most change fails not because the strategy is wrong, but because it’s imposed rather than designed, like a product. This newsletter digs into what makes people actually want to change: the incentives, rituals, structures, and stories that turn a mandate into momentum.

Expect commentary on real organizational moves — mergers, restructures, culture resets, failed transformations — alongside frameworks you can use in your own org. No jargon, no theory for theory’s sake.

I’m Phil, author of Irresistible Change: A Playbook for Earning Buy-In and Breakout Success (Wiley 2025). More details about that here. This newsletter is where the ideas keep evolving between chapters.

Subscribe if you’re leading, or trying to survive, organizational change.

Irresistible Change is a registered trademark of Gilbert Workshop LLC.